The Georges N. Frem Foundation has been implementing programs in the agriculture sector for over ten years. Its mission is to improve the situation of Lebanese agriculture at all levels of the supply chain from root to market by working closely with farmers and other fruit handlers to educate them on new and updated practices and techniques following international standards, consumer trends and the continuously changing environment.
The Foundation’s agricultural programs include modernization of fruit orchard trees, extension services as well as the development and promotion of a high quality fruit brand under the name of IRSHAD.
These customized agriculture programs have benefitted a multitude of beneficiaries within the fruit supply chain and have positively impacted the quality and safety of the fruit produced in Lebanon.