IRSHAD - Increased Revenue from Safe Healthy Agriculture Development
 

   
IRSHAD brand, created by Georges N Frem Foundation, supports locally produced apples that use consistent Integrated Crop Management (ICM) techniques and Good Agricultural Practices (GAP) to ensure safe and healthy apples that compete with some of the best imported varieties. Originally launched in 2009, through a co-funding venture between the Foundation and the US Dept of Agriculture under the supervision of the Lebanese Ministry of Economy and Trade, the IRSHAD program continues to be solely operated and managed by the Foundation.

IRSHAD is the result of over 10 years of dedication and commitment from Georges N. Frem Foundation to Lebanese Agriculture with particular focus on the fruits sector. GNFF has been working with growers on an individual basis to improve agriculture inputs and practices, thus creating safe and healthy fruit

The IRSHAD brand ensures:

• Premium quality.
• Safe & healthy apples with low levels of pesticide residue.
• Less pollution and harm to the environment.
• Support of Lebanese agriculture livelihood.

The IRSHAD brand is currently available in a number of local key accounts, small to medium supermarkets, specialty stores and wholesale markets. Visit your local supermarket to purchase our fresh and delicious apples in all varieties and sizes.

For more information about IRSHAD, please contact 09-831101 or visit the IRSHAD website.