Increased Revenue from Safe Healthy Agriculture Development (IRSHAD) is an agricultural program by Georges N. Frem Foundation. IRSHAD is the result of 15 years of dedication and commitment from Georges N. Frem Foundation to Lebanese Agriculture with particular focus on the fruits sector.
Our team of agriculture engineers have been working with growers across Lebanon on an individual basis to improve agriculture inputs and practices in line with Integrated Crop Management (ICM) techniques and Good Agricultural Practices (GAP) to ensure safe and healthy apples that compete with some of the best imported varieties.
IRSHAD apples consist of the most popular varieties worldwide grown throughout all the regions of Lebanon from the North to the South.
The IRSHAD brand and its seal of Safe Agriculture ensure:
o Premium quality
o Safe & healthy apples with low levels of pesticide residue
o Less pollution and harm to the environment
o Support of Lebanese agriculture livelihood.
The IRSHAD brand is seasonally available in a number of local key accounts, small to medium supermarkets, specialty stores and wholesale markets.